- Compelling Tagline
Every great strategy has focus. Find your niche and focus on it. Outfocus your competitors. Don’t be tempted to spread yourself too thinly otherwise you’ll just be another notch on the internet bed post. What are you good at? What are you passionate about? What would you want to do even if you weren’t being paid/earning money for it? (If you’re that passionate you WILL make money)! You can have more than one niche, but make sure you nail the first one before you move on to the next.
How are you different from your competitors? Is there any uncontested market space? How can you reach beyond existing demand and create and capture new demand? How can you make the competition irrelevant? Would you choose you if you were your potential customer?!
A good strategy has a clear cut and compelling tagline that speaks to the market. It should be memorable, authentic and advertise your offering truthfully. What do you and/or your product/service REALLY stand for? What’s the underlying purpose of your offering? What do you want to be famous for? How would you convey your offering in a 5 second sound byte? Now, what’s on your website under your website name?!
Clearly I have work to do on my website. How about you?