- Focus
- Divergence
- Compelling Tagline
Focus
Every great strategy has focus. Find your niche and focus on it. Outfocus your competitors. Don’t be tempted to spread yourself too thinly otherwise you’ll just be another notch on the internet bed post. What are you good at? What are you passionate about? What would you want to do even if you weren’t being paid/earning money for it? (If you’re that passionate you WILL make money)! You can have more than one niche, but make sure you nail the first one before you move on to the next.
Divergence
How are you different from your competitors? Is there any uncontested market space? How can you reach beyond existing demand and create and capture new demand? How can you make the competition irrelevant? Would you choose you if you were your potential customer?!
Compelling Tagline
A good strategy has a clear cut and compelling tagline that speaks to the market. It should be memorable, authentic and advertise your offering truthfully. What do you and/or your product/service REALLY stand for? What’s the underlying purpose of your offering? What do you want to be famous for? How would you convey your offering in a 5 second sound byte? Now, what’s on your website under your website name?!
Clearly I have work to do on my website. How about you?
Martin
Really important to have a strategy. You nailed it.
Bert (alter ego- Mister P)
MisterP.org/blog
First off the pictures you choose kept me reading and focusing on what I was reading. I really like your choice.
As far as strategy, it sets you up for a game plan and everyone needs a game plan to execute what ever they are working on.
Vicki http://www.bridal-threads.com
Three very critical elements involved with coming up with an effective business strategy.
Steve
This is necessary to win!
Jose Escalante
http://www.joseescalante.com
Another very informative post. Good use of pictures.
Ya, I’ve got a little work to do on my site also.
Martin O’Connor
http://www.smallbusinessdesigncenter.com
Good pointers for us to follow!
John Ho
Numerology Expert Helps Understanding Personality for Better Influence & Persuasion
You hit the nail on the head– it boils down to a clear, focused niche that you serve, and a strong compelling story to tell that niche about your products and services.
Seize tthe Day,
Rob
Simple Survival Tips For Disasters aand Emergencies
Took a second look at your graphics. They are perfect for the text. Nice work!
Martin O’Connor
http://www.smallbusinessdesigncenter.com
These are critical keys to business success.
Health, Fitness for Working People — Darryl Pace
Hi Martin,
oh these 3 characteristics of a truly effective business strategy are superb. I really REALLY loved (and completely agreed) what you said about FOCUS.
Because with sufficient focus applied, not only do we capture market-share, we also eventually become the business partners of our “competitors.” And then we are truly ALL in the relationship business, n’est pas?
Happy Dating and Relationships,
April Braswell
Single Boomer Dating Expert
The work is never done Martin1 You’ve come a long way in 6 weeks.
Katie
There is nothing like a good strategy to build confidence and ensure success!
Keri Eagan
AlternativeHealing*Insight